Author: Developer Guidance

Digital marketing is all about increasing revenue and boosts sales. The main aim of digital marketers is to boost their sales and increasing revenue. But, how can they actually measure the increase? The simple way is by calculating the conversion rate. The number of conversions divided by the total number of visitors gives a conversion rate. The higher the conversion rate, the higher would be the success. But not every marketer is lucky enough to achieve a high conversion rate, the biggest reason is that their website design is not on point.

So, here are various website design tips through which one can boost their sales and conversions by achieving a high conversion rate –

• Never forget the HICK’S LAW:- Hick’s law is named after British psychologist William Edmund Hick. According to this law, the time taken by an individual to make a decision is directly proportionate to the possible choices they have. Therefore, the more choices we offer a user, the longer it would take for them to decide, and hence increasing the chance that they can abandon the site. So, make sure that you offer limited choices to the users.
• Follow the 8– SECOND rule:- As per the 8-second rule, you have only 8 seconds to grab the attention of your visitors as the attention span of a person is of 8 seconds. Marketers have less time, it’s important to convey the message in an effective manner. Various tips for grabbing viewers’ attention are-
  • Use clear and bold headings
  • Use eye-catching images
  • Use animations and videos
  • Use large and clear signup buttons.
• Focus on the RULE OF THIRDS:- According to this rule while designing your site, focus on using an overlay with two horizontal lines and vertical lines evenly spaced. You can place your CTAs and other important elements at the four intersection points of these lines which will grab more attention of people as they tend to focus more on these points.
• Utilize the NEGATIVE SPACE:- The whitespace in the design which contains no elements is called “Negative Space.” Although it’s called negative, but it’s actually a positive sign as it gives you a chance to utilize the empty space in a useful manner. You can set up your CTA or another thing that attracts the users.
• Consider F – LAYOUT:- Various researchers have found that a user’s natural behavior while browsing the web is to read the screen in an “F” pattern. This means that they can first look from left to right on the screen. After that, they scan downwards, reading some content and in the end, they reach the bottom right corner of the web page. So, you can take advantage of this behavior by placing the most important objects and CTA along the F-shape lines and placing objects of less importance in lower visibility areas.
• Make proper use of COLOURS:- While choosing a color theme for your website, make sure you choose a combination that evokes the emotions that you want your brand to convey.
• Also, use color contrast to keep text, headlines, and CTA buttons noticeable and readable.

• Remember to K.I.S.S:- K.I.S.S refers to Keep It Simple, Stupid and Simpler the web design, easier it would become for the viewers to understand your website in a better way. Viewers can move around the site with the utmost ease, which would create a great user experience.

• Make use of FACES to increase FAMILIARITY:- Make sure to incorporate faces into your articles, case studies and testimonials, opt-in pages, and landing pages to boost your conversions as people tend to feel something or to empathize with that person.
• Use GESTALT SIMILARITY PRINCIPLE:- This principle says that the human eye/brain likes to group similar objects together. So, you should make a group of homogenous items, such as testimonial boxes, conversion buttons, or images to create a better impact on users.
• Source HIGH-QUALITY IMAGES:- Instead of using bland images, source high-quality photos that develop positive associations with the content. Also, it’s important to reduce the load time of the page to increase its speed. This can be done by compressing the images as much as possible.

These are some of the simple tricks that can help you to boost your sales and tips to increase revenue. If you feel that we missed out something, do let us know in the comment section below.

Affiliate marketing is the way of earning money by promoting other people’s (or company’s) goods and services. Choose a product, promote it to others, and earn a percentage of the profit for each product sold.

how to start affiliate marketing for beginners?

1. Find Good Affiliate Products

• The first step to becoming an affiliate is obviously to find affiliate products.
• For Affiliate marketing use such products or things that are used in day to day life. 
• Use a reputed brand for starting.
• Research on the quality of the product on various sites like AMAZON.

[Recommended: The Top Things I Learned Running An Amazon Affiliate Site ]

2.Understand Your Audience

• The key to becoming successful in affiliate marketing is to know your audience and only promoting those products in which they are interested.
• Do innovations to attract the audience that will, fortunately, increase your profit.
• – Focus on such articles or blogs by which the audience gets rid of their problem.

3. Choose a Niche and Stick to it

• If you’re dedicated to any specific niche of your interest then never move on to any other. It will take time but you will start earning money.
• People visit to your website only because of your specific niche.
• Do NOT promote different products on the same site; it tends to decrease your credits in front of an audience.

4.Practice Patience

• Have patience and keep working on your Niche because Nobody gets rich in a day.
• Always works on content writing strategy and make it better and better for a post blog to come on first. 
• Without providing quality content, you cannot succeed as an affiliate marketer.
• Use links of affiliate marketing in your platform to increase the views of the blog. Make it simple in nature and provide accurate knowledge in precise words.

5. Make Your Content Timeless

• There are many benefits of creating timeless content because famous or trending in the past might again come on trending and your older blog on such content becomes boost after a time period. 
• Some visitors like detailed information but if they find old content there, they may not waste their time on your blog/website. 
• By providing relevant and valuable information that always stands on top for specific NICHE. Then your outdated blog continues to work and visitors continue visiting it.

Social Media act as a one of the greatest assets to your business, more than 600 million daily active users. Social Media help to tell about your business and increase the traffic to your website.

Social Media Can Increase Your Revenue by :

1. CONTENT MATTERS!

• The first rule of social media marketing is to use the platforms used by your audience.
• You can’t just sign up for Instagram and expect to find your B2B customers there.
•  First, take a close look at your target audience and try to figure out where they are most relevant. You can choose to be everywhere, but that can be time-consuming.
• If you were targeting a B2B audience, LinkedIn would be a good place to start, as well as Facebook, because each one has a large user base.
•  Interestingly, Spoutout found that the 18-29 age group dominated all popular media forums, including LinkedIn.
• Keyhole is a great tool to find out where your target audience is most active.
• You can select a popular hashtag that your competitors use for their campaigns, and do a search using Keyhole.
• Let’s try to track the #AsSeenOnMe hashtag from ASOS, for example, to see how it’s done.
• When you scroll down, you will find a section called “Top Sites.” This provides a chart of the top domains where the hashtag has been used.
• It will give you a better sense of when your target audience is most active
• In this case, if ASOS was your competition, Instagram would seem to be the best choice.
• If you are not on the right social media site, you will have a better chance of reaching your target audience.
•  As a result, the more you can reach your target audience, the more likely you are to drive your sales

2.WORK WITH SOCIAL INFLUENCERS

You’ve heard about influencer marketing and wondered what all this hype is about , Influencer marketing is a popular marketing tool because it works.

• Twitter and Annalect found that nearly 40% of Twitter users felt compelled to buy after seeing a powerful tweet.
• The study also found that the number of trust people puts into influencers compared to the trust placed on their peers.
• This simply shows that promoting your brand and products through social media forums is likely to drive sales, and has been shown to deliver an ROI as high as 600% in some cases.
• If you want to make more sales through social media, you need to leverage the power of social media.
• Ask them to properly feature your product in their photos or videos, or tell them different and interesting stories about your brand.
• You can also work with designers who will provide honest reviews about your product, and / or provide instructional content and how to make content about your brand.

• The possibilities are endless, but if you want to drive sales, the most effective way to do that is to have your promoters promote unique discount codes.

Daniel Wellington,
For example, it has been successfully implementing this strategy since 2011 when it was launched.

The watchmaker was able to sell one million watches within three years, all with the help of hard workers.

 In 2015, the brand generated $ 222 million worth of revenue, which was up 214% from 2014.

-Here to date, you can find both top indicators and micro-influencers promoting discount codes for Daniel Wellington products.

Here is an example from Dilara Kaynarca, a fashion and lifestyle actress who has 150,000+ followers on Instagram.

Daniel Wellington,
For example, it has been successfully implementing this strategy since 2011 when it was launched.

You can update influencer marketing platforms like Grin to find and connect with the right social media influence of your brand

3. PROMOTE & INFLUENCE LOYAL CUSTOMER

• If you want to promote your products using real people, you don’t have to always rely on the hardworking.
• Your existing customers can be active brand ambassadors if you can encourage them to upgrade your products to interact with the free and discounts
• Using a keyword and a hashtag search associated with your brand or product name on social media will help you find people who are already posting content about your brand.
• We say you want to market MVMT Watches. As expected, you would check out #vmtwatches on Instagram. However, by doing this, you find that most of the top posts come from your current co-workers or coworkers.
• Remember, that is just a great post. Scroll down. Find great photos that showcase your brand, sent by a user you haven’t worked with

Then check their profile. Here is an example of a post from an Instagram user called, @lifeslittlecrafts.

• The user who created the post has over 1,700 followers and has taken the time to post about the product itself.
• This Instagrammer will be a great addition to the MVMT Watches community of product buyers.
• If you worked at MVMT, you could offer them a free watch, or a discount that could be used for their next purchase. And in exchange, you can ask them to create more posts that contain your views.

4. GET BEST REVIEWS

• Before buying something online, consumers often read several reviews to make sure that the product and the product are reliable
• These types of reviews alleviate concerns about purchasing a product that the customer does not know, or about investing in products they do not know.
• If this review has the opinions and experiences of other consumers like them, then they feel like the kind of honesty they can relate to.
• When it comes to advertising on social media, you need to make more of the content that other consumers are driving to drive more sales.
• According to Olapic research, 70% of U.S.-based respondents can purchase products after being exposed to a related or positive image made by other consumers.
• One way you can drive more sales through social media is to encourage your customers to share their photos online.
• No, be sure to go one step further by sharing these user-generated photos on your social media profiles
• The easiest way to increase loyalty to your existing customers, and to add credibility to your product whenever potential customers visit your social media profiles
• ASOS has an ongoing campaign where they invite their customers to share photos of themselves wearing ASOS products on different social media platforms
• Customers just have to use the hashtags #AsSeenOnMe to get the opportunity to be featured. ASOS then collects the photos and offers some of the best on their As See on Me Instagram profile.
• They even have the entire webpage dedicated to these user-generated images. When consumers click on the images there, they can view and purchase the items worn in the image.

So, use these tips ASAP and increase your revenue multiple times.