Developer Guidance
Developer Guidance
Digital Marketing


Digital marketing is all about increasing revenue and boosts sales. The main aim of digital marketers is to boost their sales and increasing revenue. But, how can they actually measure the increase? The simple way is by calculating the conversion rate. The number of conversions divided by the total number of visitors gives a conversion rate. The higher the conversion rate, the higher would be the success. But not every marketer is lucky enough to achieve a high conversion rate, the biggest reason is that their website design is not on point.

So, here are various website design tips through which one can boost their sales and conversions by achieving a high conversion rate –

tips to increase revenue
  • Never forget the HICK’S LAW:- Hick’s law is named after British psychologist William Edmund Hick. According to this law, the time taken by an individual to make a decision is directly proportionate to the possible choices they have. Therefore, the more choices we offer a user, the longer it would take for them to decide, and hence increasing the chance that they can abandon the site. So, make sure that you offer limited choices to the users.
  • Follow the 8– SECOND rule:- As per the 8-second rule, you have only 8 seconds to grab the attention of your visitors as the attention span of a person is of 8 seconds. Marketers have less time, it’s important to convey the message in an effective manner. Various tips for grabbing viewers’ attention are-
    • Use clear and bold headings
    • Use eye-catching images
    • Use animations and videos
    • Use large and clear signup buttons.
  • Focus on the RULE OF THIRDS:- According to this rule while designing your site, focus on using an overlay with two horizontal lines and vertical lines evenly spaced. You can place your CTAs and other important elements at the four intersection points of these lines which will grab more attention of people as they tend to focus more on these points.
  • Utilize the NEGATIVE SPACE:- The whitespace in the design which contains no elements is called “Negative Space.” Although it’s called negative, but it’s actually a positive sign as it gives you a chance to utilize the empty space in a useful manner. You can set up your CTA or another thing that attracts the users.
  • Consider F – LAYOUT:- Various researchers have found that a user’s natural behavior while browsing the web is to read the screen in an “F” pattern. This means that they can first look from left to right on the screen. After that, they scan downwards, reading some content and in the end, they reach the bottom right corner of the web page. So, you can take advantage of this behavior by placing the most important objects and CTA along the F-shape lines and placing objects of less importance in lower visibility areas.
  • Make proper use of COLOURS:- While choosing a color theme for your website, make sure you choose a combination that evokes the emotions that you want your brand to convey.
  • Also, use color contrast to keep text, headlines, and CTA buttons noticeable and readable.
  • Remember to K.I.S.S:- K.I.S.S refers to Keep It Simple, Stupid and Simpler the web design, easier it would become for the viewers to understand your website in a better way. Viewers can move around the site with the utmost ease, which would create a great user experience.
  • Make use of FACES to increase FAMILIARITY:- Make sure to incorporate faces into your articles, case studies and testimonials, opt-in pages, and landing pages to boost your conversions as people tend to feel something or to empathize with that person.
  • Use GESTALT SIMILARITY PRINCIPLE:- This principle says that the human eye/brain likes to group similar objects together. So, you should make a group of homogenous items, such as testimonial boxes, conversion buttons, or images to create a better impact on users.
  • Source HIGH-QUALITY IMAGES:- Instead of using bland images, source high-quality photos that develop positive associations with the content. Also, it’s important to reduce the load time of the page to increase its speed. This can be done by compressing the images as much as possible.

These are some of the simple tricks that can help you to boost your sales and tips to increase revenue. If you feel that we missed out something, do let us know in the comment section below.

Digital Marketing

Best 5 Local SEO Marketing Strategies

There are many ways to increase your profits. But today, I’ll tell you a free method to expand your reach. Promote your enterprise, and only to your targeted client for your local business. These 5 local SEO marketing strategies can bring beneficial changes to your business.

Local SEO Marketing Strategies
  1. Google My Business
    First of all, register on Google My Business by your Google Account. Fill all the details correctly. It is essential to fill all the details perfectly to rank in the local searches. Usually, in the details, we count Address, Contact, Email, Map Location, and Website, etc.
  2. Get the Reviews –
    Ask your customers to review your services. Try to get as many reviews as you can. It will make you rank higher in local searches over other business competitors. Better ratings lead to more customers.
  3. Landing Page of your website
    If you have a website, On the landing page, detailed information to contact you. Including address, contact, and email address. So, users can easily find your location and ask any query. And, if possible try to put all these details on every page of your website.
    Quick Tip – If you do not have a website, you must have one! ASAP!
  4. YOAST Plugin
    Your website is on WordPress then, use Yoast Plugin. It will optimize your website automatically. And make it look appealing to the visitors in the searches. And also improve your website to rank on the first page of searches. And, if the content of the website is good then, your site will rank #
    For those who do NOT have a wordpress website –
    Fill Meta Description & Meta Tags with the right keywords. Keywords play a very significant role in getting ranked higher. The keywords must be present in all your content and meta description and tags.
  5. Create more content –
    Creating more content will increase the chances of your better rank. But, plagiarized content won’t help. It must be original, unique, and quality content with the right keywords. Such things take time but once ranked #1, it’ll stay there for a long time.

Use these tips for your Local Businesses. Implement them as suggested. And, I can assure you that your business will grow rapidly and you will earn huge profits

Digital Marketing

Top 5 ways to improve google search ranking

A question arises HOW TO IMPROVE GOOGLE SEARCH RANKING, According to research, 95% of the web traffic is experienced on the websites that rank on the 1st page of Google Search. Subsequent pages get the least number of web traffic. As Elon Musk put it:

How to improve Google rankings

“The best place to hide a dead body is the second page of Google results” 

Before getting on ways to improve google search ranking, you should know how Google ranks websites? 

  • Crawling- It’s the process when Google sends bots that scan and copy the website contents. During this process, Google scans the relevant content related to specific keywords. 
  • Indexing- After those bots scan the website contents it places it in the search engine’s index. It simply means that it loads your website’s URL on its index page. 
  • Ranking- Then Google ranks your website every time a web search takes place according to the various factors of ranking.

Now let’s get to the 5 ways to improve google search ranking:

SEO technique to improve Google search ranking

  • On-page SEO- On-page SEO explains what you do on your website to drive traffic. It means optimizing the components of your website. So what are these components? 
  • Title tag- It just means the title which shows on the SERP( search engine results page). Use those title tags which provide an insight into your content. Use specific keywords in your title tag. 
  • Schema- It includes descriptions like reviews and ratings, prices, site links, etc. That Google places it on it’s SERP. 
  • Meta description- It is the description that appears under the title tag on SERP. Use relevant keywords in your meta description to increase your Google ranking. 
  • Header tag- It includes the headers and subheaders you are using on your website. Headers range from H1 to H6. 
  • Page speed- It shows the loading speed of your website. Your website requires a good loading speed to appear on SERP.

Remember when it comes to on-page SEO, keywords are the essential elements. Research for the keywords which get mostly searched on the web and are highly competitive. Get to know about the number of searches the keywords get during a month. See what keywords your competitors are using through Google Keyword Planner.

  • Off-page SEO- Off-page SEO simply means linking your website to other websites. It can be described as optimizing your website from outside as you’re not using your website to drive traffic. As search algorithms and ranking factors of Google change constantly, off-page SEO proves to be an important way to increase your Google ranking. 

Google ranks websites with higher backlinks on the top. A backlink is the link source on some other websites to another web source. High-quality backlink increases your ranking on SERP.

There are three types of backlinks:

  • Natural links- It includes those links which are given without any action taken on the part of the owner. For example, a fashion blogger adding a link to their favorite retail store. 
  • Manual links- It includes getting your influencers or customers to link your website or share your content on their websites. 
  • Self-made links- It comes under the black hat SEO. Some examples are blog comments, forums, or in an online directory. 
  • Mobile friendly- Number of searches taking place on mobiles is growing rapidly. Make sure your mobile is website friendly if you want to increase your Google ranking. It is one of the major factors including in Google ranking. 

Make your website mobile responsive, meaning change the display and size on the mobile screens. 

Use large fonts and compressed photos for making websites mobile-friendly. Keep your fonts standard so it doesn’t take much time to load on mobile. 

Make your buttons look larger on mobile screens so it’s easy for visitors to tap the buttons on their devices. 

Provide an easy way to switch to the desktop version as some users might prefer a desktop version over the mobile version. 

And keep conducting various tests to check mobile responsive and upgrade it to enhance the customer experience. 

  • Content quality-  And don’t forget to upload quality content. It is one of the most important ways to increase Google ranking. Content is the king and always will be. Content is the driving force of your traffic and SERP. 

Generating quality content and backlinks will come naturally for your website. But remember don’t overuse keywords on your website just keep some specific keywords. 

Increase your social media followings and promote your content on social media or by using social media influencers. 

  • Update content- Keep updating your website content to increase your website ranking. Updating content makes your site look relevant and Google can show it on SERP. 

It will provide benefits to your SEO. As Google keeps searching the websites and if you keep updating your website regularly, it will recognize your content as valuable and show it on SERP. 

Add SEO friendly content on your website. Keep searching for the most searched keywords and change your keywords from time to time to increase your Google ranking. 


Using these methods will improve google search ranking. Besides, Google changes it’s algorithms regularly so to appear in SERP keeps changing your tactics. 

So which method do you find effective? How did your website perform in google rankings? Which tactics do you prefer? Comment below.

For more query comment me or contact us. Thank you for your precious time.


500 internal server error in wordpress

Internal Server error is not specific for wordpress it can be occur in any site and platform.

http error 500 showing to your website, this is not a server issue, it can be occur due to plugin , theme or many more.

What is the 500 internal server error

how to fix 500 internal server error

Internal sever error are unclear , basically we do know what actually happen , unknown error comes.

This error comes when we do operation that went wrong to our website. In wordpress this error comes usually by the script in the theme or by plugin.

Do not worry , we provide you good solution to fix the error( 500 internal server error in wordpress).

How to Fix 500 internal server error


  • Go to ftp or cpanel of your site
  • On the root you find .htaccess file.
  • Rename . htaccess file for example .htaccess_rename
How to Fix 500 internal server error


Turn on debugging mode in WordPress. Follow the step to turn on debugging mode.

  • Go to ftp or c panel
  • There is file wp-config.php
  • Edit the file wp-config.php
how to resolve interval server error

define( ‘WP_DEBUG’, false ); make false value true

internal server error


Deactivate all plugins , If you have an access to your dashboard then deactivate the plugin one by one and check the website.

If you do not have access or admin is not working then follow the steps below:

  • Go to cpanel or ftp
  • Enter to wp-content folder
  • Click to plugin folder then rename the plugin folder.


Increase your memory

  • Go to wp-config file increase the memory
  • Add below code.

define(‘WP_MEMORY_LIMIT’, ’64M’);

500 internal server error


Rename the theme folder

  • Login to cpanel or ftp
  • Go to wp-content folder
  • Then rename theme folder


Follow the above solution to solve 500 internal server error in wordpress , if the error still remain the same the contact your hosting provider.

Digital Marketing


Affiliate marketing is the way of earning money by promoting other people’s (or company’s) goods and services. Choose a product, promote it to others, and earn a percentage of the profit for each product sold.

how to start affiliate marketing

how to start affiliate marketing for beginners?

1. Find Good Affiliate Products

  • The first step to becoming an affiliate is obviously to find affiliate products.
  • For Affiliate marketing use such products or things that are used in day to day life. 
  • Use a reputed brand for starting.
  • Research on the quality of the product on various sites like AMAZON.

[Recommended: The Top Things I Learned Running An Amazon Affiliate Site ]

2.Understand Your Audience

  • The key to becoming successful in affiliate marketing is to know your audience and only promoting those products in which they are interested.
  • Do innovations to attract the audience that will, fortunately, increase your profit.
  • Focus on such articles or blogs by which the audience gets rid of their problem.

3. Choose a Niche and Stick to it

  • If you’re dedicated to any specific niche of your interest then never move on to any other. It will take time but you will start earning money.
  • People visit to your website only because of your specific niche.
  • Do NOT promote different products on the same site; it tends to decrease your credits in front of an audience.

4.Practice Patience

  • Have patience and keep working on your Niche because Nobody gets rich in a day.
  • Always works on content writing strategy and make it better and better for a post blog to come on first. 
  • Without providing quality content, you cannot succeed as an affiliate marketer.
  • Use links of affiliate marketing in your platform to increase the views of the blog. Make it simple in nature and provide accurate knowledge in precise words.

5. Make Your Content Timeless

  • There are many benefits of creating timeless content because famous or trending in the past might again come on trending and your older blog on such content becomes boost after a time period. 
  • Some visitors like detailed information but if they find old content there, they may not waste their time on your blog/website. 
  • By providing relevant and valuable information that always stands on top for specific NICHE. Then your outdated blog continues to work and visitors continue visiting it.

Error log record number: 711616039615 There has been an error processing your request in Magento

There has been an error processing your request in Magento

In this tutorials, We tell you to step by step how to solve the Error log record number: 711616039615 There has been an error processing your request in Magento

There is three option to solve this error :

  • Please try to flush the cache by accessing the Magento folder by FTP or Cpanel, go to var/cache and delete all the files.

 If still, the error exists in Magento 1 then:

  • Put this code to index.php ini_set(‘display_errors’, 1); this will show the actual error or you can debug the error by using the above code

If still the error exists then :

  • Go to the path app/etc in the Magento folder, you find the file name local.xml.
  • Rename the local.xml. For example local123.xml
  • Hit the URL in the web and reinstall the Magento using the existing database.

Hence Follow the steps above you can solve the error log record number: 711616039615 There has been an error processing your request in Magento

Digital Marketing


Ecommerce websites are online resources that facilitate the online transaction of goods and services through the transfer of data and financial information over the Internet. In the early days, e-commerce was partially done by emails and phone calls.


  • This is known worldwide as a solid product.
  • Made specifically for eCommerce projects, Here millions of online stores are available and products cost $ 40 billion in total. Shopify has no free programs, the 14-day trial period is limited.
  • The control panel is very similar to that of Prestashop, Opencart, and WordPress
  • Shopify has great features and is easy to use. Shopify App Store has the number of useful apps divided into several categories (sales, social networks, service, statistics, marketing, etc.).


  1.  It supports many modern technologies such as AR (virtual reality), Google Pay, sales through social networks, etc.
  2.  Acquisition of Top Business Mobile App – Shopify Ping.
  3.  A modern template with a custom design.
  4. App Store Store with a host of useful products. Ability to add third party payment plans.
  5. Shopify Academy – free courses for entrepreneurs.


  1.  No free plan, the trial period is only 14 days.
  2. Strategic costs do not include paid templates.
  3. Sales commission, from 0.5% to 2%, depending on the program selected.


wix for ecommerce website builder
  • Wix is ​​the creator of the DIY eCommerce website.
  • Wix has one of the best site editors with a huge set of ready-made solutions for domain registration and hosting services.
  • Wix is ​​very useful for site planning in a good way.
  • If you choose to create an online store using this field, you can only categorize products, write their title and description, attach pictures, press the “Add to cart” button, and use features such as online payment, discounts, order stats, and other settings general and much more you can do here.
  • Uses the Wix App Market through a suite of sales apps easily expanding store building.

*** PROS ***

  1. Hundreds of beautiful templates with attractive designs, including a total of 38 online stores classified into the most popular categories.
  2. Easy-to-understand and easy-to-use Search Engine Tools with Zero purchase fees.
  3. Wix Help Center with an extensive collection of tutorials and videos.
  4. Friendly Customer Support.

** cons **

  1. Wix platform is not good for the large project because it can’t handle big projects like Shopify or BigCommerce;
  2. It is difficult to switch to other templates, and it includes a lot of trademarks and marketing to help your eCommerce business grow in sales
  3. No shipping of goods, after-sales tools, personal accounts, or other essential items in the online store.
  4. Low bandwidth of websites.


choose bigcommerce to build ecommerce website
  • BigCommerce is a powerful eCommerce website builder that promotes big businesses.
  • It’s a powerful SaaS utility that gives you free web hosting, domain registration, and other functions to optimize your web functionality.
  • This is a complete platform for beginners and professional developers.
  • -Does not have coding skills, you can customize meta tags and HTML codes if you have technical skills.
  • There are a total of 7 templates and layouts to choose from for all your wishes and are compatible with mobile devices.
  • BigCommerce automatically creates the right mobile version of the store for your device in the store.
  • Provide multiple payment gateways such as PayPal for secure purchases.

*** PROS ***

  1. It’s easy to set up free and paid templates; Integration with major payment gateways such as Stripe, PayPal, Apple Pay, and others.
  2. Various marketing tools work for many platforms, such as Amazon Marketplace, Facebook, eBay, Pinterest, email provider integration and more
  3. Establishment and delivery requirements and manage returns.
  4. Multiple Financial Support.
  5. Delivery and Warehouse Integration.
  6. The opportunity to sell products on third-party platforms.
  7. There is no purchase fee.

** cons **

  1. More choice of templates.
  2. A few external integration apps.
  3. No mobile app.


ecommerce site builder
  • SITE123 is one of the simplest eCommerce store developers that say they are building a website “with 1,2,3…”.
  • In one account you can create various sites by paying an annual fee
  • A simple and straightforward website.
  • You can sign up for SITE123 and start creating a site with your Google+ or Facebook account.
  • The app is ready for launch, including specific features such as auto installations, delivery frameworks, payment options, discounts, and more.
  • Among the options is a shopping cart, with the ability to accept payments made online through PayPal.
  • You can change the layout of the front page by uploading your pic or by selecting some effects as an example – transparency result
  • Various plugins can be purchased in the App Marketplace.
  • Apps are divided into three categories: analytics and marketing tools, live chat, and webmaster tools.

*** PROS ***

  1.  Easy to use, a large set of modules with individual settings
  2. Flexible and simple options for planning and building a site.
  3. Large selection of third party services in the App Market.
  4. A good set of SEO promotion tools.
  5.  Responsive templates.
  6.  Large database of images, videos, and fonts.
  7.  Multicurrency feature.
  8.  The fastest download time is almost always the closest time.

*** cons ***

  1. A small amount of template compared to other eCommerce website builders
  2. There is no immediate response to messages in chat and the “Contacts” form.
  3. Does not work enough for professional users.
  4. It’s very easy in online stores.


launch your ecommerce website
  • Volusion is another DIY eCommerce website built entirely for online stores.
  • Availability of eCommerce professional tools.
  • If necessary, there is a paid Volusion service that provides a professional web designer to help you create a unique store.
  • This service is focused on the private sector and small and medium enterprises involved in selling or providing services.
  • Volusion provides access to the original HTML code.
  • Application functionality includes CRM system, SEO tools, site search, and integration with Google Analytics, social networks, and other markets.
  • The template gallery stocks over 300 themes suitable for a wide variety of businesses: beauty and health, sports, travel, food, clothing, car parts, or interior.

*** PROS ***

  1. Multipurpose software.
  2. Individual services from web professionals.
  3. Easy to use interface.

** Cons **

  1. Volusion stores use a portable version, which reduces its responsiveness.
  2. Not many types of store add-ons compared to Shopify or BigCommerce.
  3. It is impossible to create a blog.
Digital Marketing

how to use LinkedIn for Business Marketing

LinkedIn is the top-rated social network as it has the ability to tab existing connections and grow your brand through word-of-mouth. It is an invaluable addition to your digital marketing strategy, it helps to make connections to generate a lead, establish a partnership to create awareness about your brand. You can use LinkedIn as marketing for your business by:-

linkedin as a marketing tool for your  business

how to use LinkedIn for marketing:

  • Create An Effective LinkedIn Page:  Ample opportunity should be offered on your page for prospective customers to make people aware of your brand.
  • Build Your Company Page On LinkedIn: Your goal is to be visible consistently, it is not about selling for the same, you need to provide useful information to the users. To make users aware of such information you need to have a page of your company on LinkedIn. LinkedIn is one of the greatest ways to showcase your company and product and services you offer.
  • Follow Other company’s Page: By following the page of your partner’s, customers, and page of prospect company, engaging with them by liking, commenting, and sharing updates is an exciting opportunity to get your company on your prospect’s radar.
promote your business in linkedin
  • Go Viral: In today’s time posting directly on LinkedIn is the most powerful tool available for your business as if a post starts gaining momentum LinkedIn puts a spotlight behind it in one of their categories. This could get tens of thousands of readers.
  • Join LinkedIn Group: Joining LinkedIn groups are relevant to target potential clients. It is a great way to listen to your audience, talk to them, know about their preferences, and work on their advice. It is an economical and time-saving way to build relationships with potential clients.
  • Claim Your Custom URL: You should claim for your custom URL as it is more likely that your LinkedIn profile would rank at the top of search results.
  • Blog Promotion: LinkedIn’s blog promotion tool is a fantastic way to connect with your audience. It is an ultimate way to promote your business and develop a good reputation which would lead to gaining new customers.
  • Add Company’s Description: You have 2000 characters to describe about your company the first 156 characters are most important as that would appear in Google’s preview. Add tags, keywords as these would help people to find your business on LinkedIn. You should also add information about the company’s product, services and as well as about the strength of the company.
  • Publish Valuable Content: One of the leading ways to grow traffic is by providing them with valuable content by posting articles, blogs or company’s updates on a regular basis. LinkedIn beat the drum for publishing such content at least once in a week.
  • Use Multi-Language Tool: LinkedIn allows you to create a custom description of your company in 20, different languages this would help to increase the credibility of your business with LinkedIn’s international members and show that you care about working with them.
Digital Marketing

How to become a digital marketing expert

From the past few decades, the number of internet users is increasing rapidly so does the trend of digital marketing. As compared to traditional marketing digital marketing covers a large population. In the job sector also there is a rising demand for a digital marketing expert. Companies no longer want to waste time and resources in training their employees. Companies tend to hire digital marketing experts.

digital marketing components

What is the role of a digital marketing expert?

The digital marketing expert has to identify the targeted audience, create a brand image, and carry out marketing campaigns for digital media.

What are the components of digital marketing?

Digital marketing includes a variety of strategies and components to drive a higher return on investment as compared to traditional marketing.

SEO(search engine optimization)
Search engine optimization means implementing various strategies to increase your ranking in search engine results. The higher your search engine ranking higher will be your website traffic.

search engine optimization

PPC(pay per click)
Pay per click is carried out in the form of online advertisements to drive traffic to your website. By using pay per click, the publisher gets paid by the advertiser every time an ad gets clicked. Google Ads and Facebook Ads are the most widely used platforms for conducting PPC advertisements.

pay per click

Content marketing
Content marketing is a marketing strategy which involves creating content in the form of video, social media posts, and blogs. It’s a good strategy to get involved with customers and it’s impactful.

content marketing

Social media marketing
Social media marketing includes marketing and promoting your product or service through social media platforms. It’s one of the cost-effective strategies for marketing.

Above mentioned strategies were some of the components of digital marketing. If you want to become a digital marketing expert you must know all the components of digital marketing. And you should know how, when, and what marketing strategy to be applied. The application of these strategies varies from industry to industry. 

After learning about the components of digital marketing, the next question arising in your mind would be

How to become a digital marketing expert?

Digital marketing is not something you can copy from a book and apply directly in real life. It’s something which includes practice and a creative mind with a brain that knows his way around this digital era.

Here are some steps to need to follow to become a digital marketing expert.

Step 1: Very first and basic step includes starting a blog/website. Start by making your blog with a unique name which also represents your expertise of writing. Make a WordPress blog or if you want to start an eCommerce site using Shopify. As most of the people would be visiting your website using mobile phones, so you have to make sure your website is responsive to those mobile users. 

Step 2: After setting up your blog, research what your competitors are doing. Search about the topics trending in the expertise you want to work in and what the customers are preferring. Use UberSuggest to see how much traffic your competitor is getting. It will also show you the keywords which are getting most of the traffic. 

Now you know which keywords are trending and how much traffic your competitors are driving. Next is,

Step 3: Start posting on your website, use better videos, pictures, content quality from your competitors to drive traffic to your website/blog. Use those Keywords which get most of the searches. Use SEO to increase your website ranking and convert your visitors into customers. 

Step 4: Now you need to set up Google Analytics for your website. It will provide you data on how much traffic your website is getting, how is your website performing, etc. 

To get started on Google Analytics, you just need to sign up and install the Google Analytics tracking code into your device to see how much of the traffic your website is driving. 

Step 5: Now you need to promote your website. You can use various types of digital marketing strategies, some of them are mentioned above. 

One of the easiest and cost-effective is Social Media Marketing. You can promote your website on various social media platforms and engage with customers on social media.  

Another cost-effective strategy is Email Marketing. You can start an email subscription to promote your website. You have to just email your website/blog to customers personally to drive traffic to your website. 


Apart from these tips, you need to keep practicing on your own to become a good digital marketing expert. Digital marketing is all about implementing strategies and resources at the right time and in the right direction. 

Besides your knowledge, your work experience and certifications in the digital marketing field would be great from your career perspective.

Digital Marketing

How Social Media Can Increase Your Revenue

Social Media act as a one of the greatest assets to your business, more than 600 million daily active users. Social Media help to tell about your business and increase the traffic to your website.

Social Media Can Increase Your Revenue by :


content matters
People with digital content creation concept
  • The first rule of social media marketing is to use the platforms used by your audience.
  • You can’t just sign up for Instagram and expect to find your B2B customers there.
  •  First, take a close look at your target audience and try to figure out where they are most relevant. You can choose to be everywhere, but that can be time-consuming.
  • If you were targeting a B2B audience, LinkedIn would be a good place to start, as well as Facebook, because each one has a large user base.
  •  Interestingly, Spoutout found that the 18-29 age group dominated all popular media forums, including LinkedIn.
  • Keyhole is a great tool to find out where your target audience is most active.
  • You can select a popular hashtag that your competitors use for their campaigns, and do a search using Keyhole.
  • Let’s try to track the #AsSeenOnMe hashtag from ASOS, for example, to see how it’s done.
  • When you scroll down, you will find a section called “Top Sites.” This provides a chart of the top domains where the hashtag has been used.
  • It will give you a better sense of when your target audience is most active
  • In this case, if ASOS was your competition, Instagram would seem to be the best choice.
  • If you are not on the right social media site, you will have a better chance of reaching your target audience.
  •  As a result, the more you can reach your target audience, the more likely you are to drive your sales



You’ve heard about influencer marketing and wondered what all this hype is about , Influencer marketing is a popular marketing tool because it works.

  • Twitter and Annalect found that nearly 40% of Twitter users felt compelled to buy after seeing a powerful tweet.
  • The study also found that the number of trust people puts into influencers compared to the trust placed on their peers.
  • This simply shows that promoting your brand and products through social media forums is likely to drive sales, and has been shown to deliver an ROI as high as 600% in some cases.
  • If you want to make more sales through social media, you need to leverage the power of social media.
  • Ask them to properly feature your product in their photos or videos, or tell them different and interesting stories about your brand.
  • You can also work with designers who will provide honest reviews about your product, and / or provide instructional content and how to make content about your brand.
  • The possibilities are endless, but if you want to drive sales, the most effective way to do that is to have your promoters promote unique discount codes.

Daniel Wellington,
For example, it has been successfully implementing this strategy since 2011 when it was launched.

The watchmaker was able to sell one million watches within three years, all with the help of hard workers.

 In 2015, the brand generated $ 222 million worth of revenue, which was up 214% from 2014.

-Here to date, you can find both top indicators and micro-influencers promoting discount codes for Daniel Wellington products.

Here is an example from Dilara Kaynarca, a fashion and lifestyle actress who has 150,000+ followers on Instagram.

Daniel Wellington,
For example, it has been successfully implementing this strategy since 2011 when it was launched.

You can update influencer marketing platforms like Grin to find and connect with the right social media influence of your brand


  • If you want to promote your products using real people, you don’t have to always rely on the hardworking.
  • Your existing customers can be active brand ambassadors if you can encourage them to upgrade your products to interact with the free and discounts
  • Using a keyword and a hashtag search associated with your brand or product name on social media will help you find people who are already posting content about your brand.
  • We say you want to market MVMT Watches. As expected, you would check out #vmtwatches on Instagram. However, by doing this, you find that most of the top posts come from your current co-workers or coworkers.
  • Remember, that is just a great post. Scroll down. Find great photos that showcase your brand, sent by a user you haven’t worked with

Then check their profile. Here is an example of a post from an Instagram user called, @lifeslittlecrafts.

  • The user who created the post has over 1,700 followers and has taken the time to post about the product itself.
  • This Instagrammer will be a great addition to the MVMT Watches community of product buyers.
  • If you worked at MVMT, you could offer them a free watch, or a discount that could be used for their next purchase. And in exchange, you can ask them to create more posts that contain your views.


  • Before buying something online, consumers often read several reviews to make sure that the product and the product are reliable
  • These types of reviews alleviate concerns about purchasing a product that the customer does not know, or about investing in products they do not know.
  • If this review has the opinions and experiences of other consumers like them, then they feel like the kind of honesty they can relate to.
  • When it comes to advertising on social media, you need to make more of the content that other consumers are driving to drive more sales.
  • According to Olapic research, 70% of U.S.-based respondents can purchase products after being exposed to a related or positive image made by other consumers.
  • One way you can drive more sales through social media is to encourage your customers to share their photos online.
  • No, be sure to go one step further by sharing these user-generated photos on your social media profiles
  • The easiest way to increase loyalty to your existing customers, and to add credibility to your product whenever potential customers visit your social media profiles
  • ASOS has an ongoing campaign where they invite their customers to share photos of themselves wearing ASOS products on different social media platforms
  • Customers just have to use the hashtags #AsSeenOnMe to get the opportunity to be featured. ASOS then collects the photos and offers some of the best on their As See on Me Instagram profile.
  • They even have the entire webpage dedicated to these user-generated images. When consumers click on the images there, they can view and purchase the items worn in the image.

So, use these tips ASAP and increase your revenue multiple times.